As Amazon pushes further into live sports programming, the company has been investing resources to ensure that Alexa, its AI virtual assistant technology, is a sports expert.
, allowing fans to get real-time info without having to pull up a second screen and look away from the game."Our team is fanatical about launching new, personalized experiences with sports fans in mind," Kevin Davis, director of Amazon Alexa Information, tells Axios."Follow Updates," where Alexa can proactively let fans know when there's breaking news or a score update from their favorite teams.
So how exactly does Alexa "improve" its sports knowledge and answers? According to Amazon, it's a combination of machine learning and more data inputs.helps Alexa understand questions even in noisy environments and instantly retrieve and analyze information before providing bite-sized answers.to more data now thanks to Amazon's growing league partnerships, either as a broadcaster or service provider .
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