Alaska’s arduous Iditarod kicks off with ceremonial start
PETA took out full-page newspaper ads in Alaska's two largest cities decrying what it calls the cruel abuse of dogs forced to haul their mushers and gear over the race's thousand miles. The group also staged a protest outside the mushers' annual banquet Thursday.
Challenges to the globe's foremost sled dog race are mounting, said Bob Dorfman, a sports branding expert with Pinnacle Advertising in San Francisco. Iditarod CEO Rob Urbach says the race is financially healthy, and he expects the Iditarod to celebrate its 100th anniversary in 2073.
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