On the same day AL.com reported A&M had hired a Birmingham firm to promote the 2023 Classic, which the firm later denied, the institution retained a New Orleans firm for the event. - though the firm says it has no contract with A&M.
reached out to Conley and Watts on Monday morning for further comment and clarification. As of yet, neither has responded.
Production of the game has long been managed by the Alabama Sports Council , a nonprofit entity that engages Eventive Sports to handle sponsorship sales and overall operations. Alabama State has a four-year agreement with ASC to manage the Classic. A&M has long refused to sign a contract with ASC. Specifically, the letter stated that A&M “has not authorized” the ASC, Eventive Sports or Alabama State University “to speak or act on AAMU’s behalf.”