Aitor Throup has more than one brand in the pipeline.
The Argentinian-British designer is to unveil a gender-neutral label under the The DSA moniker during the upcoming men’s fashion week in Paris, WWD has learned.
The DSA will focus on accessible sportswear pieces, including white T-shirts and sweatpants, each emblazoned with an original sketch drawn by Throup. For the past eight years, the designer has been building The Daily Sketchbook Archives Instagram account uploading illustrations of fantastical characters and symbols, each captioned with a progressive serial number.
Challenging the norms and conventions of branding practices, each item will be splashed with the drawings’ serial numbers instead of employing the brand’s logo.Developed by the designer’s A.T. Studio located in a repurposed cotton mill in Burnley, England, the first The DSA collection comprising 10 pieces will bow for spring 2020 and will be available through select retailers, including Dover Street Market.
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