Song of Style is the latest investment in Revolve's influencer-driven business strategy:
Author:Alyssa Vingan KleinPublish date:May 13, 2019Updated onMay 13, 2019We've said it before and we'll say it again: Revolve is leaps and bounds beyond its fashion-industry competition when it comes to influencer marketing.
Data from Instagram and beyond has proven that these influencers can move the needle in terms of sales, mobilizing their massive followings to actually shop . To capitalize on Song's social currency, Revolve is planning to drop between 40 to 60 pieces from the Song of Style collection each month, in order to consistently provide followers and customers with fresh product.
We sat down with Song a few days ahead of her launch to discuss her decision to team up with Revolve in an official capacity, the trickiest aspects of launching ready-to-wear, how Instagram played a role in her design process and plans to expand her offering in future seasons. Read on for highlights of our conversation.I've been an influencer and a blogger for the past 10 years, so it was kind of like I've been talking to my audience. I know what they want, what they purchase.
They're always constantly asking me, "What would you wear here? What would you wear to an event," or something like that. I think it was just so natural for me to always constantly talk to them, so that gave me an idea of like what my audience likes, what they respond to.It was just all the pieces that really spoke to me, but that I knew that would speak to the Song Style audience, my followers. The entire Song of Style community [is filled with] curious people.
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