The rise of AI-enabled (or “synthetic”) media suggests that cinema is, once again, under threat, but it could be a blessing in disguise.
Some of the most incendiary works of AI-enabled film, however, exist outside both commercial and nonprofit spheres. The wide breadth of playful mashups and advocacy-oriented PSAs that populate social media and video-sharing platforms serve as R&D for the film and TV industry , as well as advancing trenchant social critiques.
Synthetic imagery is sure to become central to preproduction. Screenwriters will be able to use AI-generated imagery for their pitch decks to evocatively establish the mood and feel of a project and position it within a larger genre. Likewise, concept artists will benefit from the back-and-forth tweaking of prompts and visual outputs as they flesh out a film’s narrative arc in the early stages of storyboarding.
Part of what is exciting about these projects is their strangeness and messiness, the ways they flaunt their own fabrication. These projects point to the productive frictions of mixed-media and cross-platform practices.
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