AI is a key issue in negotiations between actors and Hollywood studios

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AI is a key issue in negotiations between actors and Hollywood studios
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The use of AI to create “digital twins” of actors could keep them performing long after retirement or death – control over this issue has become part of negotiations between the US actors guild and Hollywood studios

The US actors’ union will negotiate with Hollywood studios over the rights to use AI to create"digital twins" of actors, and the results could determine the viability of acting as a careerMandy Patinkin, known for his performance in The Princess Bride, joined writers on strike in New York Citythat artificial intelligence could one day recreate him on screen, which could keep his likeness performing long after his death.

“I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on… Outside of the understanding that it’s been done by AI or deepfake, there’ll be nothing to tell you that it’s not me,” said Hanks. …

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