Circulate's mission is to make an accessible, eco-friendly alternative to throwing away clothing ⤵️
. The new web app powered by Microsoft is releasing its beta launch in London, the designer's home city. It allows users to receive credit for donating gently used clothing for upcycling rather than disposing of it in a landfill. Ahluwalia will then use the donated items to create new pieces for her collections. The program is intended to create a circular fashion cycle in which clothes take on new forms instead of polluting the Earth.
This is a continuation of Ahluwalia’s sustainability efforts as a designer that have similarly been influenced by her background. After
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