Designed to extend New York Fashion Week throughout the city and beyond, AfterpayUSA has announced how it will be kicking off its programming.
As previously reported by WWD, Afterpay is the official presenting partner of New York Fashion Week: The Shows with a multiyear deal that will begin in September 2021.
Designed to extend New York Fashion Week throughout the city and beyond, Afterpay has announced it will be kicking off in the center of New York’s Times Square with a Dropshop takeover event on Tuesday, Sept. 7. During the takeover, Afterpay will be leveraging The Dropshop franchise with Snapchat technology to bring drop culture to the streets with an in-person immersive shopping event.
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