From LauncherWP: After Rewind’s demise, YouTube launches event to showcase gaming creators
, but it’s not just focusing on Twitch-friendly megaliths like “Minecraft” and “Grand Theft Auto.” While those games are the centerpieces of Game On segments, so are largely YouTube-grown hits like “Poppy Playtime,” a 2021 indie horror game set in an abandoned toy factory.
True to form, Patrick has some theories about why “Poppy” has taken YouTube, specifically, by storm. Part of it comes down to playtime; indie horror games are often just a few hours long — shorter than many Twitch streams, which tend to focus on infinitely replayable multiplayer games instead. And of course, viewers love to watch YouTubers react to jump scares.
YouTube’s inclusion of games like Poppy in Game On demonstrates awareness of what makes its particular gaming community tick — though it remains to be seen if the challenges around streaming a game like “Poppy” can be overcome.Despite the celebratory nature of this event, however, Johnson said YouTube also recognizes that it still has room to improve.
According to Johnson, creators’ best bet these days is to use all the tools YouTube provides: VODs, live streams and shorts — and to study resulting analytics closely. But when it comes to gaming, YouTube hopes to more consistently do its part, as well. “We’ve got to just get better at more ongoing celebrations of why gaming is so fantastic on YouTube. We’ve got these big, one-off moments that are highly visible,” said Johnson. “But there’s new creators every day that we want to be highlighting and showcasing.”
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