The new partnership will combine digital fitness with workout and athleisure gear starting next month.
Peloton Interactive’s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month.
The partnership will target customers across North America, the U.K., Germany and Australia. Starting Oct. 11, co-branded clothing across Lululemon’s products will be available at Peloton stores and online in the United States, the U.K. and Canada, and in Peloton’s markets by March. Beginning Nov. 1, Lululemon Studio All-Access Members will have access to Peloton classes.
Lululemon bought Mirror — an interactive fitness company that displayed workout videos and fitness data on an actual mirror — for $500 million in 2020, when much of the world still faced pandemic-related restrictions.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Lululemon and Peloton End Their FeudThe companies strike partnership to sell co-branded apparel; Lululemon will steer Mirror customers to Peloton classes.
Consulte Mais informação »
Peloton's stock jumps on five-year partnership with LululemonThe new partnership will combine digital fitness with workout and athleisure gear starting next month.
Consulte Mais informação »
Peloton shares soar 30% on digital content partnership with LululemonPeloton shares spiked Wednesday as the company announced a five-year partnership to develop digital fitness content for Lululemon. The fitness company’s stock soared as much as 30% in extended trading. This is breaking news. Please check back for updates.
Consulte Mais informação »
Peloton shares soar on digital content, apparel partnership with LululemonAs it announced the Peloton partnership, Lululemon said it would stop selling the Studio Mirror device by the end of the year.
Consulte Mais informação »
Peloton Stock Surges on Deal With LululemonPeloton will become Lululemon's exclusive digital fitness provider as the apparel retailer winds down operations of its Mirror segment.
Consulte Mais informação »