After the financial blues of the Covid pandemic, the French saxophone maker favoured by American jazz greats celebrates its 100th birthday looking to expand further in Asia and the United States.
Selmer experienced two difficult years after the pandemic began in 2020, the company's executive chairman Thierry Oriez tells AFP.
While order books are full, Selmer, like many other companies, faces recruitment difficulties while Covid-19 continues to pose absenteeism problems. Finishing touches and assembly of Selmer's Axos series, a new collection less expensive than the company's other instruments, are completed in China. An alto saxophone costs 3,150 euros while a tenor is worth 4,150 euros .Story continues
Engraver Morgane Duhamel spots an imperfection and adds by hand "a small engraving that will be personalised and will offer the customer a unique instrument".