The publication chose a name identical to that of a “sex, dating and relationships newsletter for women, trans and non binary people.”
When cookbook author and former New York Times columnist Mark Bittman announced Tuesday that he was launching a new online food publication with Medium, people were intrigued by the name: Salty. It’s a food name, sure, but it’s also slang for feisty or irritated. It fits the publication’s scope, which Bittman outlined in an introductory post: to cover the world of food with an eye for politics and inequality, in addition to recipes and personal essays.
— Salty March 19, 2019 The founder of Salty is Claire F., who asked go by her last initial because she said she and other Salty writers have been subject to online harassment. She and her collaborators chose the name Salty for what it conveyed: “It’s visceral. Sex is salty, sweat is salty, tears are salty,” she said. “It’s used to put down women who stand up for themselves. We wanted to take the power back.
When a company — especially one with the resources of Medium, which was founded by Twitter co-founder Evan Williams — starts a new brand or vertical, there’s a lot of consideration that goes into the name.
“We made a mistake – a stupid but honest one – and are in the process of fixing it,” Bittman said in an email to The Post. He tweeted that he is now working to change the name.
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