Copenhagen offers a glimpse into fashion's post-pandemic future:
Across the board, Danish brands seemed glad to get back into the buzz of fashion week for Spring 2022, as were the buyers, editors, stylists and other showgoers who finally got a chance to mingle after consuming everything from their laptop screens. However, at Copenhagen Fashion Week, there were signs that those putting on the production had taken some of the learnings from the past year-plus of digital shows and incorporated them into their IRL future.
NFTs might be a pretty out-there use of digital tech, but overall, it seems like fashion week is finally starting to figure out how to communicate to a global audience, not just the privileged few that get to attend IRL. This might seem like a strange time to be making fashion week debuts, but it's still worth it for some designers. Take Amalie Røge Hove, who staged her first show in Copenhagen this season. For her, presenting her work IRL is a vital part of her storytelling: "We try so hard to show tactility through photos, but it's just different seeing it moving on a model."
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