The combined economy of Africa’s 54 countries is smaller than that of France
ago Patrick Bitature, a Ugandan tycoon, took his mobile-phone business to Nigeria. At first the cash was piling up so fast that it would not fit in the safe. But he found the business culture more cut-throat and less trusting than back home. Money started going missing. Eventually he retreated to the east African markets he knows best. “I was going to go to every country in Africa at the time,” he recalls, smiling at his naivety. “I was lucky not to lose my shirt.
Leading African businesses are stitching the region together, making it easier for others to follow suit. Banks serve their corporate clients across multiple countries. Business leaders flit between megacities aboard Ethiopian Airlines, which flies to 36 African states. Intra-continental expansion is a response to two challenges. The first is finding customers. . As they grow richer, individuals or businesses switch from informal purveyors to formal markets where big firms operate. But these customers are concentrated in pockets across a vast land mass.
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