Advertisers were having a terrible year, and it just got worse
Protesters demonstrate against the the death of George Floyd, a black man who was in police custody in Minneapolis, Friday, May 29, 2020, in New York.Protests are sweeping the nation as rage over police brutality boils over. The coronavirus pandemic has left more than 100,000 US dead. Millions are anxious, depressed, and out of work.
For marketers, it's also a terrible time. Why advertise when people aren't receptive to your message, or worse, might resent it?, companies are in a Catch-22. People expect them to stand for something besides the products they sell, and live up to it. But the protests are more emotionally charged than other social issues companies have attached themselves to, and many consumer companies owe their success to the black community, raising expectations on them to support that same community now.
So when companies support protesters and denounce racism while permitting racist messages to spread or mistreat workers , those companies risk a special kind of backlash., people are divided by things like race and generation and the kinds of responses they want to see from companies, making it tricky for companies to fashion a response.
Like it or not, corporations have assumed the role government and other institutions used to play, which may be why we care so much what companies do and say and why the stakes for them are so high. AsFirst the pandemic crushed companies' advertising. Now they risk sounding tone-deaf for supporting growing protests.Companies might avoid criticism for speaking out if they make sure their own house is in order first, experts say.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
YouTube at 15: The inside story of YouTube's history - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Consulte Mais informação »
Advertisers face risks in supporting George Floyd protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Consulte Mais informação »
Amex sees slight improvement from billings - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Consulte Mais informação »
UFC's Gilbert Burns Calls Out Friend Kamaru Usman, I Deserve Title Shot!IT'S NOT SHOW FRIENDS, IT'S SHOW BUSINESS!!
Consulte Mais informação »
Trump is hiding from the country while it's on fire - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Consulte Mais informação »
What it's like to be a sanitation worker in NYC amid the pandemic - Business InsiderAn NYC sanitation worker who's been on the job for 25 years explains the changes he's seen in the city throughout the pandemic, from lots of cardboard boxes to the loss of human interaction
Consulte Mais informação »