Advertisers fleeing, workers in fear: Welcome to Elon Musk’s Twitter

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Advertisers fleeing, workers in fear: Welcome to Elon Musk’s Twitter
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Musk-helmed Twitter dubbed “cruel,” “toxic” by staffers as pink slips pile up

Musk is under extreme financial pressure stemming from the acquisition of a site he has admitted to overpaying for. Analysts have placed its value closer to $25 billion, well below the $44 billion price tag footed by Musk and his investors. He is expected toRoughly 50 percent of the company’s workers were laid off overnight, according to two people with knowledge of the extent of the cuts, speaking on the condition of anonymity to candidly describe sensitive matters.

Andrew Haigh, Twitter’s senior curation lead for Europe, the Middle East and Africa, posted on Twitter on Friday that “Twitter’s curation team is no more.” Only one employee remained from Twitter’s 14-person ethical AI team, called ML Ethics, Transparency, and Accountability or META, according to a former employee.

“As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising,” she added. “It’s important for us to ensure our advertising strategies and data can be safely managed by a platform owned by a competitor.

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