More ads may be coming to the AppStore for the holidays, but there's no need to fear that it will ruin the App Store experience. It might even improve it.
Apple sent out a note this week to app developers confirming that more advertising could be coming to the iPhone App Store in time for the holiday season. With the amount of advertising that already permeates the modern internet, the news has raised concerns that iPhone owners may soon find themselves wading through a sea of ads before they can find the app they’re looking for.
However, it may surprise you that Apple has been dabbling in advertising for over a decade. It just hasn’t been particularly successful at it. In the fledgling days of the App Store in 2010, Apple created its own ad network that it dubbed iAd. Launched in 2016 as Apple Search Ads, the new service took a different approach. Instead of taking a cut from third-party ads that developers run in their apps, Apple would sell ad spots directly to developers to help them promote their apps on the App Store.
In July, Apple announced plans for ads to appear in two more places in the App Store: the central “Today” page and a new “You Might Also Like” section at the bottom of individual app product pages.
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