Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.
In recent years, more and more technology teams have opted to leverage design-thinking principles when building new software and tools. With a heavy emphasis on empathy and creativity, the multistep design-thinking process places the spotlight on end users and seeks, through an ongoing process, to continuously meet their real, and changing, needs.
The absolute starting point is empathy! This is not a buzzword to gloss over. Truly understanding your client’s challenges will help the team shape solutions for those challenges and pivot as client challenges pivot, and it will provide a long-lasting synergy with your client partner. Understand that your client may not know all of their challenges; empathy will help you discover them. -
Seeding the team with a few people who will live with what is designed is essential to having direct experiential knowledge of the challenges, real obstacles and best opportunities early in design sessions, whether the team is reengineering, defending or evaluating the design. Then, create a prototype and prove that it works. -
For a tech leader eager to integrate design thinking, fostering empathy is key. Encourage understanding of users’ needs, prioritize open communication and empower team members to contribute ideas. This user-centric approach drives innovation and yields user-friendly tech solutions. - Visual tools are an excellent resource to utilize when looking to communicate ideas and concepts clearly and concisely. Storyboards, journey maps and personas are all great examples of how visual storytelling can help convey complex information in an easy-to-understand way. Doing so fosters better team alignment and user engagement, leading to a more productive and efficient work environment. -
Design thinking should extend beyond the ideal user journey. It must encompass a supportive framework for situations when things deviate from the main use case. Product teams should identify where guardrails are needed to help users make informed decisions and guide them back to the intended path. Don’t leave them to navigate uncharted territory alone. -
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