The company announced it was parting ways with West, also known as Ye, on Oct. 25 citing the rapper's antisemitic remarks and hate speech that got him suspended from social media platforms multiple times.
At the end of this year alone, Yeezys made up an estimated $1.8 billion in annual revenue for Adidas, or 7% of their totals, the Times said.
In the report, the company pushed back against such claims, noting that numbers actually rose in the fitness and basketball spheres. Furthermore, the company cutting ties with West came on the heels of multiple profit warnings, a sales plunge in China and the company's decision to stop doingAnd about those shoes the company is allegedly stuck with? The Times said Adidas is trying to sell them as part of its own brand to avoid taking more financial hits., Adidas announced that it would continue to sell West's shoes without the Yeezy name.
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