Court rules Adidas can't broaden its trademark protection of its token three stripes
LUXEMBOURG - Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing.
That trademark was challenged by Belgium’s Shoe Branding Europe after a decade-long dispute with Adidas. FILE PHOTO: Boxes of Adidas shoes are pictured in the warehouse of local footwear retailer"Pomp It Up" in Bussigny near Lausanne, Switzerland 24 Aprill, 2019. REUTERS/Denis Balibouse Adidas, which can still appeal to the European Court of Justice, said in a statement the ruling did not impact other protected uses of the trademark in Europe.
Geert Glas, an intellectual property lawyer at Allen & Overy in Brussels, said the decision seemed to be more based on procedure and that Adidas should be able to produce evidence showing that the three stripes had distinctiveness in Europe. FILE PHOTO: Adidas soccer shoes are displayed at soccer shop KAMO in Tokyo, Japan May 17, 2018. REUTERS/Kim Kyung-Hoon/File Photo
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