Adidas CEO Doesn't Think Kanye West 'Meant What He Said' With the Whole Antisemitism Thing

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Adidas CEO Doesn't Think Kanye West 'Meant What He Said' With the Whole Antisemitism Thing
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“I don’t think he’s a bad person. It just came across that way,” Bjørn Gulden said on a recent podcast

and dubious claims about George Floyd’s murder in a new interview, saying: “I don’t think he meant what he said.”last week. He did condemn West’s various remarks from last year, saying, “He made some statements which wasn’t that good, and that caused [Adidas] to break the contract and withdraw the product.”

He continued: “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person. It just came across that way.” Gulden did praise West as “one of the most creative people in the world, both in music and what I would call street culture.” He also lamented the, which, as he noted, was “one of the most successful collabs in history.”

But, he said, “When you work with third parties, it’s part of the game. That can happen with an athlete, it can happen with an entertainer. It’s part of the business.”

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