Adeam Pre-Fall 2020

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Adeam Pre-Fall 2020
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Adeam's playful and modern designs were informed by Japan’s distinct four seasons and the traditional “Yamato Iro” color palette.

It’s to be expected by now that Adeam’s Hanako Maeda will design a collection around one aspect of her Japanese culture. The exciting curiosity each season is seeing how she’ll translate such inspirations into her modern and playful design language.

For the past couple of seasons, Maeda has honed in on nature — see the seaside influence in spring and in fall’s northern islands. She dived deeper into her exploration for pre-fall, drawing on Japan’s distinct four seasons and the traditional “Yamato Iro” color palette born from flowers and plants native to Japan.

She put forth a number of strong tonal looks, including a slender orange dress with dramatic puffed shoulders, powerful blue suiting and a fuchsia trench with flutter sleeves balancing the designer’s proclivity toward feminine utility. “For this season I wanted to take tailoring to a different level, executing it in a more feminine way,” she said at a preview.

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