The nicotine formula used by controversial e-cigarette maker Juul Labs Inc is ne...
- The nicotine formula used by controversial e-cigarette maker Juul Labs Inc is nearly identical to the flavor and addictive profile of Altria Group Inc’s highly successful Marlboro cigarette brand, new research suggests.
“It becomes obvious why novice users, people who’ve never smoked before, find it easy to try Juul,” said David Peyton, a professor of chemistry at Portland State University who worked on the study, published in the journal Tobacco Control. “And once you try it, you’re getting dosed with a high concentration of nicotine.”
By adding organic acids to liquid nicotine, San Francisco-based Juul was able to reduce the amount of “freebase nicotine” in the aerosol that users inhale. Peyton and fellow researchers James Pankow and Anna Duell measured the amounts of nicotine in Juul and how much of that nicotine was in the harsher freebase form of the chemical.
Under pressure from regulators and lawmakers, Juul in recent months stopped selling flavors other than menthol and tobacco in the United States, but continues to sell fruit and dessert flavors in other countries. Juul cited studies it commissioned showing that between 30% to 50% of adult smokers who use Juul “switch completely from smoking cigarettes within six months.”
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