Adam Selman unveils a collaboration with Rihanna's SavageXFenty collection that's pretty—and pretty sexy.
The most famous thong of the last decade was, of course, worn by Rihanna. It was at the 2014 CFDA Awards, where the musician would receive the Fashion Icon Award, and she had turned up in a blush pink crystal net dress designed by. The slinky column was entirely see-through, sparking media frenzy and shifting the red-carpet fashion narrative away from ballroom gowns and Old Hollywood fishtail numbers. But back to the thong. It was flesh toned but not exactly matched to Rihanna’s skin.
Six years after their Swarovski-covered collaboration changed celebrity fashion forever, Rihanna and Selman are back together making thongs. Only these are neither skin colored nor crystal studded. For the singer’s Savage X Fenty lingerie brand, Selman has whipped up some deliciously naughty knickers, bras, and accessories that will be vying to be this decade’s most popular undergarments—especially when worn by Rihanna in the collaboration’s campaign.
Rihanna, who has worked with Selman for years, first approached the designer to collaborate with Savage X in 2018. “When she started Savage, she wanted something different than what was in the market, and she wanted it to be unapologetic. I think that the history we have working together, I sort of take a very similar approach with my designing, and I know how she likes to look at things.
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