“It encapsulates everyone, because inclusivity is key,” says Reed of his Arkive line.
There’s more to Arkive, the new hair care range from hairstylist Adam Reed, than just good shampoo. This is a collection of head care products that Reed created for “you, yours and theirs”, and he says it’s here to shake up how we approach our wellness routines.“Arkive is a universal head care range – it’s genderful. It encapsulates everyone, because inclusivity is key.
Reed is big on the importance of self-care to overall wellbeing. During lockdown, he offered NHS staff complimentary appointments, which further cemented his understanding of how important hair washing can be. “Some of them would come in and just want their hair washed. It meant they could sit back and relax and just experience the feeling of human touch.
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