Actors launch campaign against AI 'show stealers'

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Actors launch campaign against AI 'show stealers'
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Equity, the performing arts workers union. says actors need protection from computer-generated substitutes.

Actors' livelihoods are at risk from artificial intelligence unless the law changes, a union warns.AI can use samples of an actor's voice or face, to generate content including so-called "deep fakes".

And "synthetic" performances can be created using AI, in some cases even allowing deceased actors to appear in films. Equity said: "AI's increasing capacity to clone human voices presents a substantial risk that the voice owner will either be under-compensated or not paid at all . Ms Standing told equity "I now only work with companies where I have control over where my voice gets licensed".The union argues existing copyright law does not give performers sufficient protection, because AI "reproduces performances without generating a recording or a copy".

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