Activision Blizzard sinks 10% as the UK blocks Microsoft's $69 billion buyout on fears it could harm cloud gaming competition
"Cloud gaming needs a free, competitive market to drive innovation and choice. That is best achieved by allowing the current competitive dynamics in cloud gaming to continue to do their job," the CMA said in a statement outlining Microsoft's"strong position" in cloud gaming services. It said the merger would cause"harm" to competition in cloud gaming in the UK.
The CMA said the deal would reinforce Microsoft's advantage in the market by giving it control over"important gaming content" including"Call of Duty,""Overwatch," and"World of Warcraft". "The evidence available to the CMA indicates that, absent the merger, Activision would start providing games via cloud platforms in the foreseeable future," it said.
"[This] decision appears to reflect a flawed understanding of this market and the way the relevant cloud technology actually works," Brad Smith, Microsoft's president, said in a statement.
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