Amazon is heading into one of its biggest sales events of the year — Prime Day — with a lawsuit hanging over its head that accuses it of preventing sellers from hawking their merchandise at lower prices on other sites.
The Federal Trade Commission’s long-awaited antitrust case is the agency’s most aggressive move yet to tame the market power of Amazon, a company that’s become synonymous with online shopping and fast deliveries.
Two years ago, Khan was tapped to lead the FTC by President Joe Biden, whose administration has taken a tougher stance on antitrust enforcement. That same year, Amazon unsuccessfully sought to get her recused from agency probes against the company, arguing she was too biased. A final decision in Amazon case will likely come years down the road, assuming the lawsuit isn’t dropped under a new administration, dismissed by a judge or ends in a settlement akin to the oneDistrict of Columbia also tried to sue Amazon
Online, Amazon has been facing growing competition from traditional retailers including Walmart, and Chinese shopping sites Shein and Temu, which became popular by offering ultra-cheap goods. There are also platforms like Etsy and Shopify that are enabling small businesses to sell directly to consumers, and specialist retailers like Wayfair.
Zapolsky counters that Amazon — just like any store owner that doesn’t want to promote bad deals — doesn’t highlight listings that aren’t competitively priced. He also said the services the company provides to sellers are optional.in its favor by locking in its search engine as the default choice in a plethora of places and devices. That case was brought by the Department of Justice and marks the biggest U.S.
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