ABC is set to become the second of the major networks to no longer use Live+Same Day figures to measure the performance of its shows (with the exception of live programming), according to an intern…
The move comes four years after Fox chose to do the same, and continues the change in how networks measure their viewership as“As viewership has evolved, so too has our ability to capture and monetize it, from C3 to C7 all the way to Multiplatform 35-day. And going forward, that will be reflected in how we report it internally and externally,” wrote Burke in her memo.
“Grey’s Anatomy” and “Modern Family” are the Disney-owned network’s two best performing series in Live+3 so far this season, with the former placing third among all scripted shows in its 16th season. Meanwhile ABC’s new drama “Stumptown” is the largest grower among freshman shows so far in the 2019-2020 cycle, more than doubling its rating on average after three days of delayed viewing.
Across our schedule, nearly all of our shows at least tripled their audience versus LSD. This delayed viewership is up 30% vs. last year and up 56% vs. the year prior.
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