How quintabrunson’s breakout hit AbbottElementary might change the way we watch TV comedies. TVMoJoe reports
“I wanted to hit this universal humor, to have this thing kids and teenagers could watch with their parents and grandparents,” says Abbott Elementary creator Quinta Brunson. Photo: Prashant Gupta/ABC Over the past five years, as linear ratings collapsed and superstar showrunners such as Shonda Rhimes and Ryan Murphy decamped to streamers, taking top-tier writers and actors with them, the phrase “network show” morphed into a pejorative in Hollywood, particularly among younger writers and execs.
Brunson also realized that, as ubiquitous as streaming has become, it’s not nearly as universal a medium as broadcast TV, thus leaving out millions of potential viewers. “Any person, even an inmate in prison, can turn on the TV and watch a [network] television show,” Brunson says. “Streaming, even though we know it’s massive, still requires a subscription. Not anyone can pick up a remote and turn on a streaming platform. But you can do that with ABC, CBS, Fox, and NBC.
These previous development experiences showed Brunson “the value in network television,” so when it came time to find a home for Abbott, she and her collaborators at Warner Bros. TV didn’t bother taking the project to streaming platforms. Instead, during the first week of August 2020, they shopped Abbott to the broadcast networks and generated interest from multiple outlets.
The ratings suggest that tailored approach paid off. In addition to its strong linear showing, Abbott’s so-called “multi-platform” numbers are soaring. Five weeks after it first aired, the pilot saw its audience grow from 2.9 million same-day viewers on December 7 to 7 million viewers, while its demo audience quadrupled, according to ABC Research. Neither ABC nor Hulu publicly reveal Hulu-specific data, and some of those additional 4.
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