The value of Tiger Woods' Sunday victory at the 2019 Masters for Nike is roughly $22,540,000, according to Apex Marketing.
Tiger Woods on Sunday achieved his 15th major win, and his fifth Masters, at the 2019 Masters, following a drought of championship victories that lasted more than a decade.
The value of Woods' Sunday victory for Nike is roughly $22,540,000, according to Apex Marketing. This number is equivalent to the brand value that the athletic apparel company received from Woods' on-camera exposure during the Final Round of the Masters broadcast on CBS, the firm said. The iconic Nike swoosh was featured on Woods' hat, shirt, pants and shoes.
Meanwhile, shortly after Woods' victory was declared on Sunday afternoon, Nike dropped a video on its social media channels starring the golfer. It said:"It's crazy to think a 43-year-old who has experienced every high and every low and has just won his 15th major is chasing the same dream as a 3-year-old."Nike's ties to Woods date back to the debut of the golfer's professional career in 1996 at the Greater Milwaukee Open.
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