How upstart exchange operator IEX lost the listings battle
Upstart exchange operator IEX Group Inc. cooked up its own version of the New York Stock Exchange’s daily, opening-bell ceremony in an attempt to lure corporate listings from rivals.
The idea: Executives would stand in front of a white podium in the company’s Manhattan office, drop an orange cube into a slot and a synthetic gong would sound, according to people familiar with the matter. But no IEX-listed companies ever took part.
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