In just four years, Kylie Jenner’s Kylie Cosmetics has hit the $1 billion mark.
The 22-year-old beauty mogul and reality TV star leveraged her fame and signature pout to create one of the most lucrative businesses in the beauty industry. She’s expanded her reign to skin care with the launch of Kylie Skin, and now has her sights set on creating a hair-care line and baby products.
View this post on Instagram THE KOKO KOLLECTION. The first Kylie Cosmetics kollaboration. Can't wait for everyone to experience this gorgeous range of lip products created by @khloekardashian. Coming to you next week NOVEMBER 9th at 3pm pst. #holidaysurprises Jenner later restocked the collection multiple times and has teamed with Khloé for two more collaborations since.
View this post on Instagram Come see my lip kit wall TODAY at the Topanga Westfield Mall ❤️ #KYLIEPOPUP She later went on to host more pop-ups nationwide, including one in New York the following February and one in San Francisco in May 2018.Kylie Cosmetics expanded yet again in the beginning of 2017, launching its first product in the face category with Kylighter, a collection of six highlighter shades.
View this post on Instagram Eye of the Storm Palette 🌩 A bold mix of soft mattes and glittery metallics. #WeatherCollection While pregnant, Jenner created the Weather Collection to celebrate her daughter’s birth. The collection included an Eye of the Storm eye shadow palette with 10 storm-inspired shades, lip gloss, highlighters and liquid eye shadow.
The same month, Kylie Cosmetics debuted its mobile app, giving customers an additional channel to shop from the brand.Kylie Cosmetics ranked number 73 on WWD Beauty Inc’s Top 100 list for 2018 with an estimated $360 million in sales that year.After conquering the makeup category, Jenner brought her business acumen to the skin-care market with Kylie Skin.
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