Technology is forcing companies to evolve faster than ever. The most critical component of transformation success is a strong CMO/CIO partnership.
Technology is forcing companies to evolve faster than ever. Countless books and articles reference the digital age as a revolution where speed drives success.
Historically, marketing and IT have been two of the most siloed departments in an organization. But the rise of MarTech is changing the game, and the CIO and CMO roles are finding more areas of overlap. The technical demands on CMOs are growing, and many do not have the technical background needed to effectively manage the MarTech stack, or a full understanding of the total technology footprint and how the MarTech stack needs to integrate with the rest of the technology the organization relies on.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The European Union needs a strong economy to claim its role on the world stageThe EU's sluggish economic growth is wasting human and (physical) capital resources, and relegating that huge economic system to global insignificance.
Consulte Mais informação »
Strong U.S. jobs data supports dollar as market looks to U.S.-China trade dealThe dollar held firm on Monday after data showed surprise strength in the U.S. j...
Consulte Mais informação »
‘Saturday Night Live’ Ratings Slip With Host Jennifer Lopez, Remain Strong In HouseholdsThe Dec. 7 edition of Saturday Night Live, with host Jennifer Lopez and musical guest DaBaby, delivered a 4.2 Live+Same Day household rating in the 44 local metered markets and a 1.7 adults 18-49 r…
Consulte Mais informação »
Heavy rain, strong winds and snow to hit parts of Western USWEATHER: A storm in the western United States is bringing heavy rain, gusty winds and mountain snow from California to the Rocky Mountains this morning.
Consulte Mais informação »
Markets In ‘Goldilocks’ Mode Amid Strong Job Gains, Steady Wage GainsThis is one of those jobs reports that’s not too hot or too cold. The huge growth in positions helps push back against people who say the economy is slowing, while the three-month average growth rate and middle-of-the-road wage increases could keep the inflation argument from gaining traction.
Consulte Mais informação »
Golden Globes Analysis – Movies: Starry Lineup Of Nominees Offers Strong Names And Big Clues To The Way Oscar Winds May BlowWhen you look at the list of Golden Globe Motion Picture nominations this morning , the really big surprise is how few surprises there are on it. This is an organization that is known to be heavily…
Consulte Mais informação »