Telly, founded by Ilya Pozin, will give away 55-inch 4K TV sets for free, betting that it can build a sustainable advertising business around them.
In a faux living room setup at Telly’s New York office last week, Pozin gave a guided tour of the device, with a 55-inch 4K HDR screen up top, an integrated five driver sound bar right below it, and a second smart screen directly below that. LED strips illuminate the rear of the TV, projecting light on the wall behind it .
“Let’s say a football game is on, we will show you sports scores. Or you can put picture-in-picture on and you can watch another game,” Pozin says. “You can imagine doing a FanDuel bet right here on that device, your fantasy sports pulls up, it’s kind of like the dashboard to your car. It’s got your speedometer, your odometer, your nav, your radio, it enhances your viewing experience.
A free TV set, supported by advertising and data, has been a long time coming, with many marketers predicting it as “inevitable” years ago. Already smart TV devices like Roku, Amazon Fire and Google Chromecast have brought their prices down close to zero, seeking to monetize through ads and data over time. And the price of TV sets has been on a steady decline as well, as device makers sell viewer data and deliver ads to their own operating systems.
“You’re giving us your demographics, your psychographics at the individual and household level before you even get your device, so we know who you are, we know where you live, we know your income, we know what car you’re driving, we know when your lease is up,” Pozin says. “We know what your favorite brands are. We know your favorite sports teams are so when you first bring your TV home, you scan a QR code with your phone, all the data is already there.
“All of them are super excited, and we’re in partnerships with with all the big agencies,” Pozin says.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Telly wants to give away a half-million dual-screen TVs | Digital TrendsTelly, helmed by the founder of Pluto TV, wants to give away 500,000 dual-screen TVs that include a secondary display for info — and advertising.
Consulte Mais informação »
Cash App Founder Was Sleeping With Alleged Killer’s Sis: WSJFriends of Bob Lee say he was part of scene steeped in casual sex and drugs.
Consulte Mais informação »
How Mother’s Day became its founder’s worst nightmareMother’s Day is one of the year’s biggest greeting card occasions, but it didn’t start out as a Hallmark holiday
Consulte Mais informação »
Cash App founder Bob Lee attended underground sex, drug parties with sister of his alleged killerCash App founder Bob Lee allegedly frequented underground sex and drug parties for San Francisco’s elite with the sister of his accused killer after an argument about her. Lee’s death w…
Consulte Mais informação »
Wagner founder thinks Russia shot down its own aircraftA Su-34 and a Su-35 fighter jet, as well as two Mi-8 helicopters, were downed over the weekend.
Consulte Mais informação »
Cash App founder Bob Lee had affair with alleged killer's sister: WSJInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Consulte Mais informação »