A “rogue” content creator, who directly reached out to Saints receiver Michael Thomas and asked if they could make the video together.
And it turns out, someone from the NFL actually helped the players make the video calling out the league.
Henry Bushnell at Yahoo has the story. In it, he recounts how NFL employee Bryndon Minter reached out to Thomas via Instagram direct message, and asked him if he’d consider making a video with him. From Yahoo,"Within 15 minutes, Thomas wrote back. Twenty-four hours later, he and other prominent black NFL players published a powerful video. Within another 24 hours, tens of millions of people watched it – and it had changed the league’s relationship with social injustice for good."
Minter admits he thought he’d be fired for the act. He told his bosses the plan before the video went up, and while they had a meeting to discuss it, they said he could proceed. Players published the video the next morning.
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