Nothing beats in-person efforts to boost a campaign. But rising platforms are helping connect politicians with the rest of us.
“While I see and understand the power of social media and how you can communicate messages and engage in some way, shape, or form, those platforms aren’t designed for sort of a personalized interaction with the voter,” Mike Baumwoll tells WIRED. “It was specifically designed to allow and empower voters and give them a microphone to ask a question.”
This election cycle, the company’s tech is being deployed in campaigns in Michigan, Wyoming, Austin, and Colorado. Before becoming director of communications and digital for Colorado Democrats, Megan Burn did marketing for wellness, beauty, and fashion brands in Brooklyn and Los Angeles. Political marketing lags a few seasons behind her previous digs, shall we say.
“That feeling of inclusivity and being in the in crowd, I mean, that’s clout. That’s how you get people to buy in and love your brand,” Burn says. “My two marketing goals are to educate people and empower them to feel confident to ask their elected officials questions, right? Hold people accountable and make their voices heard, because I feel so many people are disillusioned with the system.”
“There’s no possible distortion of a politician’s message because they are telling it to you directly and responding to your question directly,” says Mark Friese, the vice president of business development at Rep’d. “So we think it kind of shortens the distance between the politician and the voter, or the politician and the constituent. And we think it can definitely play a bigger role in increasing trust and transparency.
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