The Talent Brokerage’s Giselle Ugarte works with TikTok-savvy agents and brokers who've starred on 'Million Dollar Listing New York' to negotiate brand partnerships and speaking engagements: “She’s become the Kylie Jenner of real estate,' says Ugarte of one of her clients.
“With all these reality shows and TikTok and Instagram, they are getting all this newfound attention,” says Ugarte of her clients, “so we’re finding them these new streams of revenue and teaching them how to manage their brand.” Many of her clients were being approached for things like brand partnership and speaking gigs, she says, “but they didn’t know what to charge or what they could ask for.”
Ugarte moderated a panel at the Inman Connect real estate conference in New York in January with clients Tyler Whitman, Sarah Desamours and Matt LionettiUgarte books clients not just for real estate conferences, but also as motivational speakers at corporate events put on by travel and financial companies.
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