There's a sleek subway car that transports visitors to the dessert dream world. A top-floor slide straight out of a child's playground dreams. A sprinkle swimming pool.
, has found a permanent home in New York City's SoHo neighborhood. It's the first flagship location following stints in Los Angeles, Miami and San Francisco.
Less an archive of the frozen treat than a Pinterest board come to life, the newest iteration of the Museum of Ice Cream has everything that made the original pop-ups so popular: Pastel. Photo ops. Ice cream. But the three-story location builds on the success of its predecessors, too: There's a sleek subway car that transports visitors to the dessert dream world. A top-floor slide straight out of a child's playground dreams. A sprinkle swimming pool filled with oversized jimmies .
Bethenny Frankel makes sprinkle-angels during a recent visit to the Museum of Ice Cream's SoHo flagship.Everything is bubblegum pink. Not all of it is edible, but there's a scoop shop, too, and it's open to hungry passersby who aren't interested in paying admission.
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