A new Hollister store is coming later this month to New York, right down the block from Macy's, Target and Victoria's Secret in the busy Herald Square shopping district.
Abercrombie & FitchAbercrombie earlier this year announced it would be shutting its flagship Hollister location in the SoHo neighborhood in New York, along with a few other global flagship locations, which can span more than 40,000 square feet.
"Our store is evolving," she said. "The Gen Z and millennial customers are reacting different to the store." She called New York still a "very important market" for the brand. "Part of this [approach] is a financially motivated decision, but also part of it is just ... it's not the brand experience we want to deliver," he added.
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