El Parcero grocery store in Manchester, New Hampshire has provided a lifeline to the community’s large Latino population: offering hard-to-find ingredients that help them preserve their culinary heritage.
John Cardona, owner of New Hampshire grocery store El Parcero, identifies as Hispanic rather than Colombian because he says that makes him feel part of something bigger.
Today, the shelves inside are stocked with a variety of specialty ethnic products. He offers ingredients like chipilín, flor de loroco, panela and hojas de maxán, which are used in many dishes from Central America, like pupusas, tamales, and desserts.All of these products are difficult to find in regular grocery stores — and some of them are new to Cardona. Occasionally, he is surprised by the shapes and colors of the products he has never seen and has no clue how to prepare them.
“People get excited when they find their country’s produce,” Cardona said. “And they spread the word [to others].”
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