Long known as “the heart of screenland” because of its role in Hollywood history, Culver City has lately taken on a different nickname thanks to an influx of digital video giants — “the heart of streamland.”
“I really see Culver City as a content capital,” said Jesse Nuñez, CEO of the Culver City Chamber of Commerce.
“We’ve been waiting for things to turn around,” said Darrel Menthe, executive director of the Culver City Downtown Business Assn.Amazon’s Stage 15 is Southern California’s largest virtual production stage, with a wall of more than 3,000 LED panels and motion capture cameras. It’s a textbook case of how to make housing expensive, said Paavo Monkkonen, a professor of urban planning and public policy at the UCLA Luskin School of Public Affairs.
Similar concerns have been raised in Silicon Valley’s Mountain View, where Google is headquartered and employs about 25,000 people. Residents in 2018 passed changes to the business license tax, which charged Googlebased on its headcount. The money goes toward the city’s general fund, with a focus on transit infrastructure.
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