Putting the ‘millennials’ label on an ETF might have backfired for one fund
Millennials are an attractive market for many companies. But a fund that focuses on companies that target millennials hasn’t attracted much interest from investors, despite impressive returns.
Global X Millennials Thematic ETF was launched in May 2016 with the aim of profiting from the spending habits of the millennial generation. Millennials are set to inherit trillions of dollars over the next few decades, according to research from Royal Bank of Canada, and they already have significant purchasing power. So companies...
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