The supermarket chain is moving away from printed ad circulations across the country to a digital format
is moving away from printed ad circulations nationwide to a digital format to cut costs and adapt to customers’ move towards digital shopping.in Columbus, Mississippi, in February that the company decided to make the cost-cutting measure after examining its data on customers’ media consumption habits.
“Kroger has been conducting research for over two years to better understand the changing media consumption habits of our customers, the contribution to sales provided by the printed weekly circular and negative impact to our distribution costs driven by increasing labor and fuel costs,” the representativeWhen Kroger told its customers about the move to digital, it included a QR code that customers can scan to find a deal or create a digital profile.
The chain also said customers can still find the circular’s deals through the store’s app and tailor their preferences to create a unique shopping experience.
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