Virgil Abloh has done a stellar job of bending the codes of luxury fashion ever so slightly.
“We have done other collaborations with other fashion houses before, but nothing at this level and at this scale,” Marc Tatum, NBA’s Deputy Commissioner told. “We know from social media that our fans follow collabs and are big fans of the Louis Vuitton brand. We know that they’re going to be excited about this new partnership and collaboration.”
Basketball and fashion have always been intrinsically tied in some way. The walk players take between the entrance into sporting arenas and their dressing rooms have become photo opps for well-dressed sports stars like LeBron James and Dwyane Wade. And at other brands, we’re seeing Kim Jones pioneer theThe project’s design-led aspects have been spearheaded by Virgil, who’s created a capsule collection of luggage, clothing and as-of-yet unannounced accessories for the basketball brand.
But for everyone else who hopes to get their hands on a piece of the new collection, start saving now: the full capsule will drop in October, just as the 2020/21 NBA season starts.
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