A Look Back at the Fabulous Life of Estée Lauder, in Photographs

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A Look Back at the Fabulous Life of Estée Lauder, in Photographs
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A look back at the fabulous life of Estée Lauder, in photographs.

“My first memory of her was probably her scent,” Aerin Lauder recalls of her grandmother, cosmetics pioneer. Not a specific scent, she clarifies, as Estée was forever test-driving perfume samples for her eponymous company to make sure they fit her exacting standards. One day, she’d spritz on “Youth Dew” ; another time it would be “Azurée” .

75 years ago, Josephine Lauder , a Queens-born daughter of Hungarian-Jewish immigrants, founded Estée Lauder. She sold four products: cleansing oil, skin lotion, super-rich all-purpose creme, and a creme pack. Soon, Lauder had a bustling counter at Saks Fifth Avenue. In the following decades, she turned her namesake brand into a billion-dollar company, thanks to her shrewd business acumen and a keen sense of women’s desires.

There’s also a whole section dedicated to her role as a mother and later, grandmother. When her son Leonard went off to summer camp, Lauder wasn’t satisfied by merely packing him a boxed lunch per instructions. Instead, she filled a giant Bergdorf’s box with 15 homemade sandwiches so her son could make friends.is a book of visual eye candy as well as a high society chronicle, with her friends including everyone from Princess Diana to Hubert de Givenchy. But it’s also a book about perseverance.

The original bottle for Youth-Dew, 1953. At the time, many wives waited for their husbands to buy them perfumes—Estée Lauder sought to change that by encouraging women to view the scented bath oil as a personal purchase.Estée introduces her first full makeup collection, featuring a limited-edition assortment for evening wear, 1962.An illustrated advertisement for Hydro-Tone makeup.Estée photographed in her first town house in New York City, circa 1960.

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