An especially helpful guide if you’re just getting started with K-beauty — or if you feel like it’s too late to ask
Photo-Illustration: by Stevie Remsberg; Photos: Getty What is a serum, exactly? What’s an ampoule, again? It’s been a few years since the South Korean beauty industry exploded overseas, making Korean beauty an area of study in every skin-care fanatic’s syllabus. But the terms of the art are still confusing, especially if you’re just getting started — or if you feel like it’s too late to ask. Below, the Cut has put together a helpful glossary of often-used terms in K-beauty.
Emulsion A lighter form of a moisturizer that’s often more watery in texture and less creamy. If moisturizer is ice cream , then emulsion is like fro-yo . You can use an emulsion instead of a moisturizer, or use it in addition to a moisturizer for a double shot of hydration. There are a few things rumored to make Korean beauty and skin care excellent. First, the Korean beauty market is extraordinarily competitive due to demand , so brands are forced to innovate to stand out. They often use active, unique botanical ingredients in their products, like snail mucin or bee propolis. And because of the competition, prices are often fairly reasonable, so you can buy lots of snail mucin at once.
Sheet Mask With holes cut out for mouth and eyes, this is essentially a Halloween mask you might wear to dress as a ghost, except that it’s wet, you leave it on for 15 to 20 minutes, and then take it off to find supersoft, glowy skin. It often doubles as a self-care bragging ritual.
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