A ‘green nudge’ cut single-use plastic waste in China, study suggests

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A ‘green nudge’ cut single-use plastic waste in China, study suggests
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China is the world’s largest producer and user of single-use cutlery, researchers write, but an app option helped cut plastic cutlery waste dramatically.

China is the world’s largest producer and user of single-use cutlery, with Chinese customers of food delivery services using more than 50 million sets of single-use cutlery each day that were not “adequately recycled or disposed of,” the researchers write.

In response to new regulations designed to quell disposable cutlery waste, the Chinese online food platform Ele.me — similar to UberEats or DoorDash in the United States — began asking consumers whether they wanted cutlery with their orders, instead of automatically including it.The researchers worked with Ele.

Different groups responded differently to the app’s cutlery choices. Women, people over age 24 and infrequent app users were more likely to respond to the nudges, while people with more expensive cellphones or who bought more expensive meals responded more often. Over 27 months of study, the researchers write, the nudges cut the number of cutlery sets delivered by 225.33 million, preventing 4,506.52 metric tons of waste and saving the equivalent of 56,333 trees.If applied nationwide, the researchers write, such changes could make a massive difference.

“We think that the private sector and platform companies can play a powerful role in promoting prosocial behaviors among their customers,” the researchers write. “Better alignment between their corporate social responsibilities and ecofriendly initiatives could bring about far-reaching impacts to our planet.”

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