A founder who worked at Tesla and Apple says one class taught by a legendary Wharton professor inspired how he runs his business. Here are the big psychological insights he gained. (by KertscherNews)
Murthy shared with Business Insider the best lessons he gained from Grant's course.
"It was like, oh my God, we cracked something about how the human mind works," Murthy recalled about being in Grant's class. "We didn't know exactly what to do with" the discovery, he added, "but it was a real mind bender." Murthy said he learned from Grant's class that traditional brainstorming — people suggesting ideas in a group setting — isn't effective because quieter people are less likely to participate and others may hold back their creative ideas with "conformity norms kicking in and people nodding along." George Lange
"Every human interaction is influenced by various psychological factors, along with incentives. Everyone thinks they're making rational decisions, but it's so far from the truth," he said. "I realized very quickly, like in building Bumblebee, the most important thing — more than customer experience, competitors, technology — is people, and how you interact with people.
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